How do I get into schools to teach kids yoga?

Working in schools in curriculum time is a really rewarding thing to do as a yoga teacher. You can reach lots of children who may not otherwise experience yoga and for you as a business owner, getting regular income from an annual or termly contract can be a really useful thing. It is also a great way of spreading the word about other services or classes that you provide.
A question that I often get asked is  ‘how do you get into schools?’ 
There are lots of different ways that you can try to approach schools to deliver classes to them. But I’ll share with you the four main ways that worked for me.

1. Be clear that this is something that you offer. Share this everywhere in a visible way. As yoga teachers, we may have barriers about being visible. You may struggle to ‘be seen’ -I know I did for the first few years (and quite honestly, I still now am not great at sharing on social media). But make it known to the world that working in schools is something that you offer- put it on your website, on your social media, share it on your business page, on your personal page EVERYWHERE! Facebook community groups may be a great place too; as school employees, PTA members or parents may see it and remember you.
2. Get help from cheerleaders- if you teach community classes or family workshops, there will be people in your world who love you and what you do. They are your cheerleaders and they want you in their children’s schools. Ask them to share your information with the schools – provide them with fliers to give to the head teacher, or ask for the name of the best person to get in touch with to talk about working at their school.
3. Contribute to your community and get ‘known’ as someone who does what you do. This could be running sessions as part of a community fete or event -maybe even at a school fair, or donating vouchers for raffles. I got one of my school contracts by donating a free class as part of a raffle.
4. Email marketing- I worked with Cerys Kenneally in her Approaching Schools Academy. Cerys also does free challenges, so it's worth going here where you can get a free guide to approaching schools and joining the group to hear about upcoming challenges. Working with Cerys helped me with my mindset around contacting and approaching schools, as well as some of the practical tools too.
   

Schools work is the main part of my business. It fits around my life, plays to my skill-set as a previous teacher and the regular income helps me to feel safe in my business.

The main thing that I think is important about communicating with schools, is them knowing what you offer and also the benefits.  Sharing regularly what you do and also making connections, makes it easier.

📧If you would like my help with this or anything else, email me and we can work together to find the best strategy to suit you and your business.

📽️Watch the video

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x Julia